Communication Tips for the Future TWK Conference

Best Practices

These Best Practices provide a framework for everyone within the church to ensure communications reflect the principles of the Future TWK Conference.

This includes, but is not limited to, formal and informal efforts, online and offline, and new and traditional methods of communicating. From announcing news to a group to answering the question(s) from a person or group of people, all our communications should reflect the following principles:

  • Clarity: Communicate. Answer questions.
  • Invitation: Welcome all to the church, to the conversation. Invite questions and discussions. When you do not know an answer, name someone who does. Also seek opportunities to communicate and invite others.
  • Trust: Communicate honestly and with integrity.
  • Leadership is seen in small and large actions. You always represent the church.
  • Inspiration: Inspire God’s work in all you do, say, act, and think.
  • Celebration of the big and small victories of the congregation, individuals, families, neighbors, volunteers, and staff.
  • All voices should be included. Seek them when they are not actively participating.
  • Simplify messages: Acronyms. Overusing acronyms leads to disconnection and miscommunication. Keep them to a minimum. If you use them, write out the entire word or phrase, then, in parenthesis, write out the acronym. This makes it easier for your audience to relate the acronym to its parent.
  • Ensure accuracy in reporting and remember accuracy matters.
  • Consistency is key. Inconsistency creates confusion. Consistent messaging includes the Conference website, your church website, and your public and private conversations online and offline.

Stylesheet Guidelines

As we move toward the launch of our new conference in January 2022, laity and clergy must create and share a common language. Our new word culture should reflect accuracy and belonging.


  • The word MERGER. We are creating a new conference, not merging two conferences. Though a perfectly good word and one that applies in the legal creation of the new conference, it is a word we want to avoid outside of legal communications. Currently, we are the Future Tennessee Western Kentucky Conference.
  • ACRONYMS and ABBREVIATIONS. Where possible, avoid them because they may lead to disconnection, confusion and alienation. Acronyms and abbreviations, especially those unique to The United Methodist Church, can be hard to interpret. They may not be hospitable. If you must use an acronym or abbreviation, spell it out on the first reference with the complete term in parentheses behind. Or consider creating a “key” that defines the acronyms and abbreviations you are using.


  • Advisory Team – This team includes lay and clergy representatives from the Memphis and Tennessee Conferences. Members have been meeting regularly during the creation of the Future Tennessee Western Kentucky Conference
  • East Side – Former Tennessee Conference (middle Tennessee)
  • Future Tennessee-Western Kentucky Conference — the organization that will launch Jan. 1, 2022
  • Guide Team – Smaller than the Advisory Team (listed above), this team is overseeing completion of the creation of the Future Tennessee Western Kentucky Conference: transition, organization, structure, staffing, budget and more
  • Joint Ministries – Those ministries of the Memphis and Tennessee conferences that have already combined and are functioning collaboratively
  • Legacy – a reference to the two conferences (Memphis and Tennessee) that are coming together to create the Future Tennessee Western Kentucky Conference
  • Tennessee-Western Kentucky Annual Conferenceannual meeting that will begin in 2022, probably in June
  • TWK – Tennessee Western Kentucky
  • West Side – Former Memphis Conference (west Tennessee and western Kentucky)